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In our Seminars!

Attend FREE Hawthorne Business Expo Breakout Sessions to learn about new tactics, strategies and technologies that can give your business the edge it needs.

Knowledge is Power. We have offered a variety of Breakout Sessions at previous Expos on topics including:

Participating in our complimentary workshops will give you hands-on experience with critical skills that you can implement in your business immediately.

2022 Hawthorne Business Expo Seminars

Deborah Deras

Supercharge your Social Media: How to go from Likes to Sales

Jupiter Room - 12:00 - 12:50 PM

Presented by: Deborah Deras: El Camino College SBDC

Your business can transform likes to Sales, Shares to Raving Fans, and Comments to Customers.

Social Media Marketing can be overwhelming- from posting to monitoring comments to creating content. As busy small business owners we need to be efficient, lean, and ensure that our efforts lead to profit.
Deborah Deras, Social Media Marketing Trainer, for the El Camino College SBDC, has used her Social Media knowledge to grow her small business and to coach hundreds of small business owners to replicate her techniques to increase revenue in their businesses.

In this workshop, you will learn how to authentically connect and create compelling messaging on Social Media to develop lasting relationships that go beyond transactional customers to create a tribe of devoted followers to grow your business for success with ease and grace.

You will learn:

Omari Valentine

Ernesto Comodo of 907k Marketing

Ernesto Comodo

4 Steps For Building an Unforgettable Brand Presence While Optimizing for Search

Jupiter Room - 1:00 - 1:50 PM

Presented by: Omari Valentine & Ernesto Comodo

Building an effective and memorable brand should be a key element of your marketing strategy. The thoughts and feelings associated with your business can be an invaluable a shortcut into the minds of the consumer.

Creating the brand concept and assets is only the first step. Next, you need to activate your brand presence to put it into the forefront of the consumer consciousness.

Search Engine Optimization should also be a key element of your online marketing strategy. Yet many of the practices necessary for SEO can also pay dividends with your brand awareness.

In this 50-minute workshop, you will learn the basics of branding for small businesses. You will also learn a few simple techniques for building a great search presence, and how they can work together to grow your online presence.

You will learn:

Larry Johnson

How To Start Your Business In Hawthorne

Mars Room - 12:00 - 12:50 PM

Presented by: Larry Johnson: El Camino College SBDC

Interested in starting a business in the City of Hawthorne?  This Seminar will not only take you through the process of legal registration, but most importantly will review the core fundamentals critical to building a successful business.  We will also provide an overview of funding options and emphasize the importance of proper recordkeeping and financial controls.

You will learn:

Joel Versh, Farmers Insurance Agent

Insurance Requirements for your Small Business

Mars Room - 1:00 - 1:50 PM

Presented by: Joel Versh: Farmers Insurance

You are either thinking about a business opportunity or perhaps you are looking to scale up and move out of your garage into an office space.  Maybe you are already in an office and are getting ready to hire an employee or two.

Let’s talk about insurance needs. The difference between General Liability and Professional Liability.

This session will explain the mysteries of insurance, what coverages you need and why.

You will learn:

Michael DeDonato

How to Finance Your Business

Mars Room -2:00 - 2:50 PM

Presented by: Michael DeDonato, J.D., M.B.A., El Camino College SBDC

This workshop will provide an overview of available options for financing your business. Equity and debt options as well as crowd funding and the process for raising capital from friends and family will be discussed.

Details on what you need to know to obtain business funding be provided. The various types of financial institutions and which institutions are currently loaning money and what you will need to qualify will be presented.

We will make sure that you know all you need to know about credit!

You will learn:

Jerome Michalczak

Jerome Michalczak, Detective, Hawthorne PD

Practical Cyber Security

Pluto Room - 12:00 - 12:50 PM

Presented by: Jerome Michalczak, Senior Detective, Hawthorne PD

I will be going over the importance of maintaining and updating your systems. This means keeping your security patches, firmware, software, and time clocks up to date. The importance of passwords, updating them regularly and making them complex. I would like to bring awareness to phishing emails and social media ads that attempt to steal personal information. We will explore the pros and cons of cloud services that offer robust security with a reoccurring cost. How to create a plan for data loss or breech.  Learn about your current system and what capabilities you may already have.

You will learn:

Joon Lee, Senior Management Analyst

Shaun Shimoda-Kobayashi
Certification Manager

How to Do Business With Los Angeles World Airports

Pluto Room - 1:00 - 1:50 PM

Presented by: Joon Lee, Senior Management Analyst, LAWA & Shaun Shimoda Kobayashi, Certification Manager, LAWA

The Doing Business with Los Angeles World Airports (LAWA) Workshop is a summary version of the 2-hour presentation covering the in-and-outs of contracting at Los Angeles International Airport (LAX).  This workshop will give a short overview on the business opportunities that LAWA offers including the Request for Bids and Request for Proposals process as well as learning about and registering a business with the City’s central online database of procurement:  Los Angeles Business Assistance Virtual Network (LABAVN).  There will also be a brief introduction to various LAWA Business Enterprise Certification Programs, eligibility requirements, and how to apply.

You will learn:

Chris Cagle

Apprenticeship and Employee Training Support AT NO COST for Your Business

Pluto Room - 2:00 - 2:50 PM

Presented by: Chris Cagle: South Bay Workforce Investment Board

You will find out how your business can benefit from a paid career pathway apprenticeship program designed by employers to assist them with their workforce development pipeline needs. Also learn how you can improve your bottom line with no cost Recruitment Services, Hiring Support, Subsidized Labor Programs and On-The-Job Training Programs provided by the South Bay Workforce Investment Board (SBWIB). For over 39 years, the SBWIB has been matching employers with qualified candidates in the South Bay region. Find out how you can take advantage of our many services for large and small businesses as well as job seekers.

You will learn: