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In our Seminars!
Attend FREE Hawthorne Business Expo Breakout Sessions to learn about new tactics, strategies and technologies that can give your business the edge it needs.
Knowledge is Power. We have offered a variety of Breakout Sessions at previous Expos on topics including:
- Video For Social Media Marketing
- Effective Online Marketing Strategies
- How To Protect Your Business From Cyber-attacks
- Creating a Plan For Business Success
- Commercial Insurance, Cyber Liability & Employment
- How to Sign Up For Hawthorne's Digital Gift Card Program
- The Benefit of Ads
- How To Take Effective Video
- How To Use Business Tools To Help You Acheive Business Goals
- How To Leverage Review Platforms
- How Proper Employee Training Can Protect Your Business Against a Data Breach
- And Many, Many More!
Participating in our complimentary workshops will give you hands-on experience with critical skills that you can implement in your business immediately.
2023 Hawthorne Business Expo Seminars

Marci Klein
Daniel Gouw's Biography
Marci spent almost 20 years honing her story telling skills as a television director in the reality genre tv, on shows like Dr. Phil, Inside Edition, and E! Entertainment Television. She is a Los Angeles Emmy Award winner and a Cable Ace recipient, and surf enthusiast.
After graduating from UC San Diego with a degree in Communications, and learning to surf, Marci made the move to Hollywood where she worked her way up from the bottom. She started as a production assistant, to production coordinator, to story producer, to field producer and then on to director, Supervising and Senior Producer roles. It was in 1990 that she was invited to direct on Greg Kinnear’s first network tv show, The Best of the Worst, which inaugurated her into the Directors Guild of America.
Wearing many hats in Hollywood prepared Marci with the skills and experience to open and run her own video production studio, which she now operates in Redondo Beach, just a short distance from her home and family in Redondo Beach – and more importantly, 5 blocks to the ocean which she uses as her inspiration, as quoted in her passage, “Being in the ocean is like diving into creativity. I get inspired feel invigorated, and ideas flow. The ocean is where I write my client scripts in my head, long before my hands ever reach a computer keyboard.” The vibe of her company is as important to her as the quality of videos she produces. Marci’s board meetings are offered in the surf line-up, and everyone is welcome.
Marci balances business with family and philanthropy. She sits on the board for non-profit organization Waterfront Education, is a Public Arts Commissioner and Ambassador to the Redondo beach Chamber of Commerce. Today Marci is still a member of the Directors Guild of America, the Producers guild of America. Marci never books a video shoot on Fridays until after her morning surf session.
Video is a Game Changer
Jupiter Room - 12:00 - 12:50 PM
In this seminar, “Video is a game changer”, you will learn why video has become such a powerful tool for your marketing arsenal, and why video is a must have for your website and SEO ranking.
Whether you choose to do a DIY video or hire a professional, you will learn the pros and cons between each option, to make the best decision for your business.
Regardless of which route you take, both choices require you start with a script. I will teach you my proven formatting style that got me through 20 years of script writing for reality television, plus each person attending my seminar will be given my script format template to start writing their next video project.
You will learn:
- Video marketing options
- Effective scriptwriting
- How video impacts SEO
- And more...

Daniel Gouw
Daniel Gouw's Biography
Daniel Gouw is the Senior Strategy for EDNA Digital Marketing, a Los Angeles based Digital Marketing company.
He is a best selling author of the book “The Art of Getting More Customers” and has been featured on ABC, CBS, NBC, and Fox News.
He has been an instructor for the SBA in Digital Marketing for over 4 years and has been a frequent guest speaker for Business Associations, Chambers of Commerce, National and International Companies.
Daniel was also a former professional athlete and National US Team Member, representing the US in International Competition and PanAm Games for 15 years.
The 3 Critical Things You Need To Be Aware in Marketing Your Business Online in Your Local Market
Jupiter Room - 1:00 - 1:50 PM
Presented by: Daniel Gouw, EDNA Digital Marketing
Have you tried multiple online marketing methods without success?
In this workshop, you will learn the following 3 critical things in marketing your business online in your local market:
- Being found easily online by your ideal customers using Google Business
- Understanding buyer decision making with online reviews
- Attracting hot leads with the powerful, but not well-known Local Service Ads
If you’re looking for ways to attract more customers, then you don’t want to miss this workshop.
You will learn:
- How local businesses can get more sales
- How to improve your online business profile
- How to use ads to get more sales
- And more...

Gus Papagno
Gus Papagno's Biography
My name is Gus Papagno and I own CALL-A-TEK LLC a Managed IT Company. We provide
professional managed technical consulting for home, small to medium business that do not have a need for a full time IT person on their payroll. A one stop "Virtual IT" service company, offering on call / as needed IT Services. Available 24/7 365, onsite or remotely.
I take pride that we are not just another technical consulting company.
What sets is apart is our
ability to establish long lasting relationships, fast respond times, affordability and problem solving.
We work with you on resolving and preventing any issues, before they affect you or your business.
We have been building partnerships since 2000 throughout California. Our customer base ranges from Home users, Hotels, Restaurants, Department of Defense contractors , Interior Designers, Credit card processing, Online retailers, Meat packing company, Doctors/Chiropractor Offices, Airline food kitchen, Law offices, Insurance Offices, Architects, Freight forwarders and Linen
Services to name a few.
Cyber Security Awareness: Are You Protected?
Mars Room - 12:00 - 12:50 PM
Presented by: Gus Papagno, Call-A-Tek LLC
We will be covering basic protection and common misconceptions of protection as well as show samples of attacks and attempts to steal information in plain sight. With ransomware and phishing attempts.
How to evaluate, identify and educate folks on how to protect yourself from constant cyber threats. How protection is more affordable than what people think in comparison to potential loss of data.
We will provide real life examples of attempted attacks as well as costs in damages for businesses that operate unprotected.
You will learn:
- Different types of cyberattacks
- Why it is important to have good protection
- How to protect your business from cyberattacks
- And more...

Paul Savage
Paul Savage's Biography
Paul Savage serves as the Director of Client Success for Profitcents, holding the position since 2017. Prior to his current role, I managed the international operations for ProfitCents, focusing on the United Kingdom, Ireland, and South Africa. Paul works extensively with accounting firms and consulting associations to grow their advisory capabilities, with a strong emphasis on benchmarking, forecasting and valuation methodologies.
Paul holds a BS in Business Administration from Ohio Dominican University and is currently completing his MBA at East Carolina University.
Paul holds a BS in Business Administration from Ohio Dominican University and is currently completing his MBA at East Carolina University.
How to Evaluate the Performance of Your Business
Mars Room - 1:00 - 1:50 PM
Presented by: Paul Savage, Director of Client Services, ProfitCents
When evaluating the performance of your business, it’s important to understand the economic environment where you’re operating and how your peers performing.
Businesses use benchmarking data as an important evaluation tool to identify possible gaps and improve performance; understand cost position and identify opportunities for improvement; gain strategic advantage by identifying capabilities and capitalizing on them; and generate new ideas.
A benchmark analysis allows you to dive into your financial performance and identify opportunities while building on your strengths.
This seminar will explain how a benchmarking analysis can help your business grow and where to find no-cost assistance.
You will learn:
- The benchmarking planning process
- How to select meaningful data
- How to prioritize the data
- The pitfallsof benchmarking
- Where to find additional resources
- And more...

Chris Cagle
Chris Cagle's Bio
Chris Cagle is the Regional Affairs Manager for the South Bay Workforce Investment Board (SBWIB). He specializes in helping businesses succeed by connecting them with regional resources that promote growth. The Workforce Board provides “no cost” business and employment services throughout the Los Angeles South Bay area. Business resources include programs that provide wage subsidies and funding for employee training. Services also include assistance with hiring and recruitment and much more. Chris is frequently a guest speaker on workforce development issues at many community events and was previously a two term city councilman representing the residents of district 2 in Redondo Beach. He holds a master degree in Political Science and resides in Redondo Beach with his wife Diane.
Increase Your Bottom Line, Using the City of Hawthorne's New Digital Gift Card Program
Pluto Room -12:00 - 12:50 PM
Presented by: Chris Cagle, South Bay Workforce Investment Board
Attend this workshop and discover how your business can profit from this new citywide program that allows you to sell gift cards to the public, which can be used to purchase goods and services at your business. The shop local campaign enables Hawthorne residents to purchase E-gift cards and receive a matching value gift card doubling the value of their purchase. This is made possible through a grant that utilizes American Rescue Plan Act funding designed to support local small businesses and the local economy impacted by the pandemic.
You will learn:
- How to sign up and participate in the program
- Details about how the program works
- Information about what types of businesses qualify
- Areas of credit evaluation
- How your business can join
- And more...