Learn more.
In our Breakout Sessions

Attend FREE Hawthorne Business Expo Breakout Sessions to learn about new tactics, strategies and technologies that can give your business the edge it needs.

Knowledge is Power. We have offered a variety of Breakout Sessions at previous Expos on topics including:

Participating in our complimentary workshops will give you hands-on experience with critical skills that you can implement in your business immediately.

2020 Hawthorne Business Expo Breakout Sessions

Deborah Deras

Supercharge your Social Media: How to go from Likes to Sales

TBD - TBD

Presented by: Deborah Deras: El Camino College SBDC

Your business can transform likes to Sales, Shares to Raving Fans, and Comments to Customers.
Social Media Marketing can be overwhelming- from posting to monitoring comments to creating content. As busy small business owners we need to be efficient, lean, and ensure that our efforts lead to profit.
Deborah Deras, Social Media Marketing Trainer, for the El Camino College SBDC, has used her Social Media knowledge to grow her small business and to coach hundreds of small business owners to replicate her techniques to increase revenue in their businesses.
In this workshop, you will learn how to authentically connect and create compelling messaging on Social Media to develop lasting relationships that go beyond transactional customers to create a tribe of devoted followers to grow your business for success with ease and grace.

You will learn:

Joel Versh

Insurance Requirements For Your Small Business

TBD - TBD

Presented by: Joel Versh: Farmers Insurance

More Details to Come!

You will learn:

Omari Valentine

Omari Valentine

4 Steps For Building an Unforgettable Brand Presence While Optimizing for Search

TBD - TBD

Presented by: Omari Valentine & Ernesto Comodo

This workshop focuses on features any small business website should have to maximize search engine performance and convert visitors into paying customers. We will discuss fitting your website into your wider digital marketing strategy, and how these enhancements can connect you with your target audience.

You will learn:

Chris Cagle

Apprenticeship and Employee Training Support AT NO COST for Your Business

TBD - TBD

Presented by: Chris Cagle: South Bay Workforce Investment Board

Learn how you can improve your bottom line with no cost Recruitment Services,
Hiring Support, Subsidized Labor Programs and On-The-Job Training Programs
provided by the South Bay Workforce Investment Board (SBWIB). For more than
35 years, the SBWIB has been matching employers with qualified candidates
in the South Bay region through its four One-Stop Business & Career Centers.
Find out how you can take advantage

You will learn:

Damon Skinner, CPFA

Financing Your Business

Jupiter Room - 4:15pm

Presented by: Damon Skinner, CPFA: Merrill Lynch/Bank of America

As a business owner, you face several competing demands: building your company, rewarding talented employees and designing the continuity of the business. You still have to have a plan for providing for your family, being available for your spouse/children, as well as planning for retirement.

You will learn: